B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- percentage of customers citing experience as important purchase factor for customers (2026)
73% of customers consider experience an important factor in their purchasing decisions, ranking behind price and product quality.
- Original PwC survey details, methodology, and sample size are not specified in the secondary source.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.magnolia-cms.com/blog/what-does-composable-experience-mean-for-your-digital-transformati… ↗
Source Article
- Mar 9, 2026
- --
What does composable experience mean for your digital transformation?
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To answer to the modern customer expectations of immediate and personalized …
Original Research
PwC
· Original study ↗
Methodology
Cited from a PwC report; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 73% percentage of customers citing experience as important purchase factor. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-experience-purchase-decision-73pct
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<blockquote cite="https://lighthousedata.io/data/pwc-experience-purchase-decision-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- percentage of customers citing experience as important purchase factor for customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/pwc-experience-purchase-decision-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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