B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- consumer experience loyalty rate for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.apidm.lk/blog/what-is-hyper-personalization-and-why-it-matters-for-digital-marketing/ ↗
Source Article
What is Hyper-Personalization and Why It Matters in Digital Marketing
Original Research
PwC
· Original study ↗
Methodology
Research by PwC, cited secondhand by APIDM blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 73% consumer experience loyalty rate. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-experience-brand-loyalty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-experience-brand-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer experience loyalty rate for Consumers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/pwc-experience-brand-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.