B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- executives relying on competitive intelligence for global executives (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://hotelapi.co/blog/how-to-analyze-your-competitors-to-improve-hotel-revenue/ ↗
Source Article
How to Analyze Your Competitors to Improve Hotel Revenue - Hotelapi
These days, the hotel industry is super competitive, and understanding what your competitors are up to isn’t just an advantage but also essential for survival.
A recent PwC survey found that a staggering 56% of executives rely on competitive intelligence to monitor potential rivals, all to map out t…
Original Research
PwC
· Original study ↗
Methodology
PwC survey, cited secondhand by Hotelapi blog
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global executives: 56% executives relying on competitive intelligence. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-executives-competitive-intelligence
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<blockquote cite="https://lighthousedata.io/data/pwc-executives-competitive-intelligence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- executives relying on competitive intelligence for global executives<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-executives-competitive-intelligence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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