B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

73%

73% -- customers saying experience influences purchase for global customers (2023)

Name: Customers Saying Experience Influences Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · PwC

73% of customers say a great experience is a key factor in influencing their purchasing decisions.

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Attribution: PwC View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2023

Entity

global customers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

PwC Primary Tier B

https://www.applify.co/blog/artificial-intelligence-customer-experience ↗

Confidence: 53/100 Vintage: 2023 Channel: Common Crawl

Source Article

Boost your customer experience and engagement with AI | ApplifyThe power of AI in shaping personalized, efficient, and seamless customer interactions

Original Research

PwC · Original study ↗

Methodology

Cited from PwC 2023 report; methodology not stated in source

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers Channelcontent

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Plain Text

global customers: 73% customers saying experience influences purchase. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-cx-purchase-decision-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/pwc-cx-purchase-decision-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers saying experience influences purchase for global customers<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/pwc-cx-purchase-decision-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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