B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
46%
46% -- share of customers increasing spending for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://howerimpact.com/the-sustainability-story/compliant-navigating-the-reputational-legal-and-reg… ↗
Source Article
Compliant: Navigating the reputational, legal, and regulatory risks of greenwashing — Hower Impact
Compliant: Navigating the reputational, legal, and regulatory risks of greenwashing
This originally appeared on The Sustainability Story Substack. Learn more and subscribe.
Even the most contextual, compelling, and credible sustainability story becomes a liability if it doesn’t meet legal and regula…
Original Research
PwC
· Original study ↗
Methodology
PwC consumer trust research, cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46% share of customers increasing spending. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-customers-increase-spending-trusted-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-customers-increase-spending-trusted-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of customers increasing spending for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-customers-increase-spending-trusted-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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