B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- consumers citing customer experience as brand choice reason for consumers (2024)
73% of consumers stated that customer experience is a reason to choose one brand over another.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.ontogendigital.com/digital-marketing-personalization.html ↗
Source Article
Trying to Excel your business..?
25 Nov 2024 |
By - Sudha Mariappan
Did you know that 94% of marketers swear personalization is the key to boosting sales?
According to hubspot, the companies that are top of the game deliver customized content, targeted offers and personalized experiences.
2024 isn’t the year of AI and automation bu…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC study
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 73% consumers citing customer experience as brand choice reason. Source: PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-customer-experience-brand-choice
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<blockquote cite="https://lighthousedata.io/data/pwc-customer-experience-brand-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers citing customer experience as brand choice reason for consumers<br><small>Source: PwC (2024) · <a href="https://lighthousedata.io/data/pwc-customer-experience-brand-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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