B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- share of businesses using crisis response plan for global businesses (2021)
According to PwC's Global Crisis Survey 2021, 62% of businesses used a crisis response plan to respond to the COVID-19 pandemic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,814
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://redbanyan.com/blog/how-to-select-crisis-pr-firm/ ↗
Source Article
Fast Company: How to Select a Crisis PR Firm | Red Banyan®
Choosing a crisis PR firm can be tricky business but it is easier if you know what to look for.
Red Banyan® CEO Evan Nierman explains in an article in Fast Company the qualities to watch for when selecting a crisis PR firm to work with.
Look for a crisis response team that can handle everything from…
Original Research
PwC
· Original study ↗
Methodology
PwC Global Crisis Survey 2021 of 2,814 global business leaders, conducted after COVID-19 pandemic
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global businesses: 62% share of businesses using crisis response plan. Source: PwC (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-crisis-response-plan-pandemic-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-crisis-response-plan-pandemic-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of businesses using crisis response plan for global businesses<br><small>Source: PwC (2021) · <a href="https://lighthousedata.io/data/pwc-crisis-response-plan-pandemic-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.