B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumer experience importance rate for consumers (2025)
73% of consumers say a good experience is a key factor in their purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.philpallen.co/blog/best-client-portal-software ↗
Source Article
Best Client Portal Software
Best Client Portal Software
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Original Research
PwC
· Original study ↗
Methodology
Cited from PwC research by third-party blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers: 73% consumer experience importance rate. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-consumer-experience-purchasing-decisions
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<blockquote cite="https://lighthousedata.io/data/pwc-consumer-experience-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer experience importance rate for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-consumer-experience-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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