B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- customers stopping business after one bad experience for customers (2023)
32% of customers would stop doing business with a brand they loved after just one bad experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://marketersmedia.com/blog/digital-customer-experience-strategy-enhancing-cx-with-effective-tac… ↗
Source Article
Digital Customer Experience Strategy: Enhancing CX with Effective Tactics
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Original Research
PwC
· Original study ↗
Methodology
Research by PwC, cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 32% | |
| 2026 | 32% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 32% customers stopping business after one bad experience. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-abandon-brand-after-one-bad-experience
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<blockquote cite="https://lighthousedata.io/data/pwc-abandon-brand-after-one-bad-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- customers stopping business after one bad experience for customers<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/pwc-abandon-brand-after-one-bad-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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