B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- user retention improvement rate for mobile app users receiving push notifications (2018)
Push notifications increase mobile app user retention by 56% to 180%.
- Reported as a range from 56% to 180%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier C
https://www.app-scoop.com/blog/33-steps-to-market-your-mobile-app ↗
Source Article
33 ideas to market your mobile app
Original Research
Localytics
· Original study ↗
Methodology
Range 56%-180%; midpoint used. Cited from Localytics blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app users receiving push notifications: 56% user retention improvement rate. Source: Localytics (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-retention-improvement
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<blockquote cite="https://lighthousedata.io/data/push-notification-retention-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- user retention improvement rate for mobile app users receiving push notifications<br><small>Source: Localytics (2018) · <a href="https://lighthousedata.io/data/push-notification-retention-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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