B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- ad effectiveness uplift for Purpose-aligned ads in QSR and CPG categories (2025-07)
Purpose-aligned ads within QSR and CPG categories were both +27 percentage points above average in effectiveness.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
5,016
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier A
https://besteverad.com/unlocking-the-power-of-values-driven-marketing-boost-ad-performance-engagemen… ↗
Source Article
Unlocking the Power of Values-Driven Marketing: Boost Ad Performance & Engagement
Original Research
WARC
· Original study ↗
Methodology
WARC Values-Driven Marketing survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Purpose-aligned ads in QSR and CPG categories: 27% ad effectiveness uplift. Source: WARC (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-qsr-cpg-27pp-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purpose-qsr-cpg-27pp-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- ad effectiveness uplift for Purpose-aligned ads in QSR and CPG categories<br><small>Source: WARC (2025-07) · <a href="https://lighthousedata.io/data/purpose-qsr-cpg-27pp-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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