B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- innovation level difference for purpose-oriented companies (2025)
Purpose-oriented companies report innovation levels that are 30% higher than competitors, according to Deloitte research cited in the blog post.
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Lighthouse Research Team
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://totem.ie/whats-your-point-its-time-to-get-clear-on-your-purpose/ ↗
Source Article
What is the purpose of your brand? What does it exist to do? And why does the answer to these questions matter so much?
We are The Meaningful Branding Agency. Core to our approach has always been to help organisations and brands discover what their purpose is – to give clarity and meaning to what th…
Original Research
Deloitte
· Original study ↗
Methodology
Secondary citation of Deloitte research, as reported by Totem agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
purpose-oriented companies: 30% innovation level difference. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-driven-innovation-30-higher-deloitte
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<blockquote cite="https://lighthousedata.io/data/purpose-driven-innovation-30-higher-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- innovation level difference for purpose-oriented companies<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/purpose-driven-innovation-30-higher-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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