B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44%
44% -- share of purpose driven consumers for purpose-driven consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
benefitcorporationsforgood.com
Primary
Tier C
https://benefitcorporationsforgood.com/blog/10-tips-to-manifest-a-marketing-mindset ↗
Source Article
10 Tips to Manifest a Marketing Mindset
10 Tips to Manifest a Marketing Mindset
By Randye Spina, Founder, Marketing on a Mission, a certified BCFG
(To see the video presentation, go to our YouTube channel here: https://youtu.be/jJCPGyOH9T4)
The Situation
Of all the business functions you're juggling, Marketing is the most important. Why? …
Original Research
benefitcorporationsforgood.com
· Original study ↗
Methodology
Cited statistic, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
purpose-driven consumers: 44% share of purpose driven consumers. Source: benefitcorporationsforgood.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-driven-consumers-44-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purpose-driven-consumers-44-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of purpose driven consumers for purpose-driven consumers<br><small>Source: benefitcorporationsforgood.com (2026) · <a href="https://lighthousedata.io/data/purpose-driven-consumers-44-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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