B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- likelihood of long term customer loyalty for purpose-driven brands (2026)
According to Deloitte, purpose-driven brands are 40% more likely to earn long-term customer loyalty.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://amasfl.org/from-2025-to-2026/ ↗
Source Article
From 2025 to 2026:
Original Research
Deloitte
· Original study ↗
Methodology
Cited from Deloitte research; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
purpose-driven brands: 40% likelihood of long term customer loyalty. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-driven-brands-loyalty-40
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<blockquote cite="https://lighthousedata.io/data/purpose-driven-brands-loyalty-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- likelihood of long term customer loyalty for purpose-driven brands<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/purpose-driven-brands-loyalty-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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