B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

41.8%

41.8% -- profitability difference for Norwegian companies with purpose (2017)

2017  · Mission

Companies with a defined purpose among Norway's 100 largest companies have 41.8% higher profitability compared to other companies.

  • Based on Norway's 100 largest companies analyzed in Mission Purpose Report 2017
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Lighthouse Research Team
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Source verified Evidence graded
Value
41.8%
Unit
Percentage
Data Vintage
2017
Entity
Norwegian companies with purpose
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mission Primary Tier B
https://byraguiden.kampanje.com/byraguiden/mission-til-new-york-som-foredragsholder-pa-usas-viktigst… ↗
Confidence: 53/100 Vintage: 2017 Channel: Deep Crawl
Source Article
Mission til New York som foredragsholder på USAs viktigste brandingkonferanse
Annonsørfinansiert innhold Mission til New York som foredragsholder på USAs viktigste brandingkonferanse Den 10. april står Bård Annweiler på scenen på FUSE-konferansen i New York for å fortelle noen av verdens ledende merkevarer om hvorfor det å ha et formål – PURPOSE – er essensielt for å lykkes. …
Original Research
Mission · Original study ↗

Mission Purpose Report 2017 analyzing Norway's 100 largest companies

Methodology documented
Industrymarketing
Plain Text
Norwegian companies with purpose: 41.8% profitability difference. Source: Mission (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-companies-profitability-norway-2017
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<blockquote cite="https://lighthousedata.io/data/purpose-companies-profitability-norway-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.8%</strong> -- profitability difference for Norwegian companies with purpose<br><small>Source: Mission (2017) · <a href="https://lighthousedata.io/data/purpose-companies-profitability-norway-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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