B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- consumer trust damage rate for consumers (2022)
67% of consumers say their trust in a brand would be significantly damaged if they see a disconnect between its stated purpose and its actions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://linchpinseo.com/blog/defining-your-brands-why/ ↗
Source Article
Linchpin SEO : Defining Your Brand's "Why": Deep Dive into the Framework
In today’s competitive business landscape, having a clear, compelling identity can give your brand a crucial advantage. It’s no longer enough to offer a superior product or service simply; customers want to understand the story behind your brand and align with its values. This is where the concept o…
Original Research
Edelman
· Original study ↗
Methodology
Cited from Edelman Trust Barometer 2022 via secondary blog article
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 67% consumer trust damage rate. Source: Edelman (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-action-disconnect-trust-2022
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<blockquote cite="https://lighthousedata.io/data/purpose-action-disconnect-trust-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer trust damage rate for consumers<br><small>Source: Edelman (2022) · <a href="https://lighthousedata.io/data/purpose-action-disconnect-trust-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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