B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- click through rate position 1 for Google pure organic SERPs (no SERP features) (2026)
Position 1 CTR on pure organic SERPs with no SERP features is 34-40% according to First Page Sage and SISTRIX.
- Reported as a range of 34-40% rather than a single point estimate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
First Page Sage
Primary
Tier C
https://navboost.com/ai-overviews-ctr-impact/ ↗
Source Article
How AI Overviews Changed CTR: Data on Google's AI Search Impact
What Are AI Overviews?
AI Overviews (AIOs) are Google's AI-generated summaries that appear at the top of search results for certain queries. Launched as the Search Generative Experience (SGE) in May 2023 and rebranded as AI Overviews in May 2024, these panels synthesize information from multiple web…
Original Research
First Page Sage
· Original study ↗
Methodology
First Page Sage 2026 and SISTRIX composite; range 34-40%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google pure organic SERPs (no SERP features): 34% click through rate position 1. Source: First Page Sage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pure-organic-position-1-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pure-organic-position-1-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- click through rate position 1 for Google pure organic SERPs (no SERP features)<br><small>Source: First Page Sage (2026) · <a href="https://lighthousedata.io/data/pure-organic-position-1-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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