B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of purchasing processes starting in search engines for online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
archerdigital.co.ke
Primary
Tier C
https://archerdigital.co.ke/social-media-can-change-business-organization-life/ ↗
Source Article
How Social Media Can Change Your Business, Organization or Life
Original Research
archerdigital.co.ke
· Original study ↗
Methodology
Cited as 'surveys indicate' with no named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 90% share of purchasing processes starting in search engines. Source: archerdigital.co.ke (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchasing-search-engine-start-90
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<blockquote cite="https://lighthousedata.io/data/purchasing-search-engine-start-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of purchasing processes starting in search engines for online consumers<br><small>Source: archerdigital.co.ke (2026) · <a href="https://lighthousedata.io/data/purchasing-search-engine-start-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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