B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
95%
95% -- purchasing decisions based on emotion for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.promptpanda.io/blog/emotional-prompts/ ↗
Source Article
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Emotional Prompts in AI
Impact of Emotional Prompts
Researchers have discovered that incorporating emotional prompts into AI tools based on large language models (LLMs) can significantly enhance their performance. These emotionally charged prompts, known as EmotionPrompts, have been shown to improve…
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Harvard Business School professor Gerald Zaltman via Forbes; widely cited claim without stated methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 95% purchasing decisions based on emotion. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchasing-decisions-emotion-95pct
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<blockquote cite="https://lighthousedata.io/data/purchasing-decisions-emotion-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- purchasing decisions based on emotion for consumers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/purchasing-decisions-emotion-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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