B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- purchasing decisions made before store visit for shoppers (2025)
65% of purchasing decisions are made before a shopper steps into a store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
flume.co.za
Primary
Tier C
https://flume.co.za/creative-currency-that-cuts-through-the-noise/ ↗
Source Article
The Creative Circle Came Full Circle & Landed on Sincerity
Every year, the Creative Circle gathers the industry’s sharpest minds, brightest talents, and boldest ideas into one room. It is part celebration and part mirror. It is a moment where we hold our craft up to the light and ask: Are we making work that matters?
This year’s late-July Full Circle event …
Original Research
flume.co.za
· Original study ↗
Methodology
Cited at Creative Circle Full Circle event; original research source not identified
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
shoppers: 65% purchasing decisions made before store visit. Source: flume.co.za (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchasing-decisions-before-store-visit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchasing-decisions-before-store-visit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- purchasing decisions made before store visit for shoppers<br><small>Source: flume.co.za (2025) · <a href="https://lighthousedata.io/data/purchasing-decisions-before-store-visit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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