62% -- purchases influenced by colour for consumer product purchases (2025)

Name: Purchases Influenced By Colour Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · pack-supplies.co.uk

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Attribution: pack-supplies.co.uk View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

62%

Unit

Percentage

Data Vintage

2025

Entity

consumer product purchases

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

pack-supplies.co.uk Primary Tier C

https://www.pack-supplies.co.uk/colour-theory-in-packaging/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Colour Theory in Packaging Design | Packaging Supplies

Packaging Psychology: How Colour Theory in Packaging Affects Consumer Behaviour Colour can say a lot about your brand without you having to say or type a single word. Think about the last time you walked down the aisles of a supermarket. The chances are that the first thing you notice about a brand …

Original Research

pack-supplies.co.uk · Original study ↗

Methodology

Range 62-90%; midpoint used. Widely cited figure, original study not identified.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumer product purchases: 62% purchases influenced by colour. Source: pack-supplies.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchases-made-on-colour-alone

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<blockquote cite="https://lighthousedata.io/data/purchases-made-on-colour-alone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- purchases influenced by colour for consumer product purchases<br><small>Source: pack-supplies.co.uk (2025) · <a href="https://lighthousedata.io/data/purchases-made-on-colour-alone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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