C Evidence Grade C Use with Hedging Current

44%

44% — consumer behavior for UK shoppers (2026)

Name: Consumer Behavior Statistics
Creator: Lighthouse Research
Published: 2026-03-25

2026 · Unknown · Sport England

Cite this stat Share How we verify

Source: Sport England View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-03 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2026

Entity

UK shoppers

Study Type

Unknown

Geography

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

51/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (20)

Sport England Primary Tier A

http://www.healthclubmanagement.co.uk/health-club-management-news/Sport-Englands-Active-Lives-report… ↗

Confidence: 58/100 Vintage: 2026

Source Article

Latest news Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Repo…

Also cited by

retailgazette.co.uk https://www.retailgazette.co.uk/blog/2026/03/uk-shoppers-embrace-investment-ward…

2026-05-01

Barn Raisers LLC https://barnraisersllc.com/2017/05/08/ecommerce-stats-business-should-know/

2026-05-01

Thunderbit https://thunderbit.com/ru/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Thunderbit https://thunderbit.com/pt/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Thunderbit https://thunderbit.com/tr/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Thunderbit https://thunderbit.com/it/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Thunderbit https://thunderbit.com/es/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Thunderbit https://thunderbit.com/zh-Hans/blog/cross-border-ecommerce-statistics-trends

2026-05-01

Drive Research https://www.driveresearch.com/market-research-company-blog/40plus-thanksgiving-s…

2026-05-01

Deliverect https://www.deliverect.com/en-gb/blog/trending/food-industry-trends-2023-5-resta…

2026-05-01

Deliverect https://www.deliverect.com/en-ca/blog/trending/food-industry-trends-2023-5-resta…

2026-05-01

Deliverect https://www.deliverect.com/en-mx/blog/trending/food-industry-trends-2023-5-resta…

2026-05-01

Deliverect https://www.deliverect.com/en-au/blog/trending/food-industry-trends-2023-5-resta…

2026-05-01

Deliverect https://www.deliverect.com/en-ae/blog/trending/food-industry-trends-2023-5-resta…

2026-05-01

The Conversation / Science 2.0 http://www.science20.com/the_conversation/mars_labeling_is_marketing_genius_they…

2026-05-02

Deliverect https://www.deliverect.com/en-nl/blog/trending/food-industry-trends-2023-5-resta…

2026-05-02

UnHerd https://unherd.com/2024/01/british-nimbys-are-unlikely-populists/?edition=us

2026-05-02

UnHerd https://unherd.com/2024/06/britain-doesnt-want-to-go-to-war/?edition=us

2026-05-02

Electronic Payments International https://www.electronicpaymentsinternational.com/news/uk-fraud-statistics-highlig…

2026-05-03

Original Research

Affirm · Original study ↗

Methodology

Research commissioned by Affirm

Study: Unknown

Trend Over Time

Period	Value	Change
2026 (current)	70%
2026 (current)	44%	-37.1%

Segmentation

IndustryRetail RegionUK Channelcontent

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

UK shoppers: 44% consumer behavior. Source: Sport England (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/purchase-planning-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/purchase-planning-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> — consumer behavior for UK shoppers<br><small>Source: Sport England (2026) · <a href="https://lighthousedata.io/data/purchase-planning-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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