B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- purchase likelihood after live experience for consumers (2025)
85% of consumers are more likely to buy from a brand after attending a live experience.
- Secondary citation from ANTeventstaffing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANTeventstaffing
Primary
Tier C
https://www.ammunition.agency/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix. | Ammunition
In today’s marketing mix, digital creates reach, but experiences add depth. At the heart of great creative is human connection, whether it happens online or in person. Experiential makes that connection more tangible and approachable by bringing people face-to-face. More than one-off activations, th…
Original Research
ANTeventstaffing
· Original study ↗
Methodology
Cited from ANTeventstaffing; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 85% purchase likelihood after live experience. Source: ANTeventstaffing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-live-experience-85
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-live-experience-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- purchase likelihood after live experience for consumers<br><small>Source: ANTeventstaffing (2025) · <a href="https://lighthousedata.io/data/purchase-intent-live-experience-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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