B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- purchase decisions made before company contact for consumers (2025)
70 percent of purchase decisions are made before a customer contacts the company.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marcus Sheridan (They Ask, You Answer)
Primary
Tier C
https://www.zddm.si/kako-je-prisotnost-spleta-spremenila-vedenje-uporabnikov/ ↗
Source Article
Kako je prisotnost spleta spremenila vedenje uporabnikov? - ZDDM - Združenje za digitalni in direktni marketing
Vedenje uporabnikov se močno spreminja. Večina ljudi se zna poučiti o izdelkih kot še nikoli in zahteva hitrejše in bolj priročne rešitve, splet pa igra pri tem veliko vlogo.
Po uspešnici: Marcus Sheridan – THEY ASK YOU ANSWER
Kdaj ste nazadnje nekaj kupili, ker je bilo v televizijski reklami videti…
Original Research
Marcus Sheridan (They Ask, You Answer)
· Original study ↗
Methodology
Cited by ZDDM article referencing Marcus Sheridan's 'They Ask You Ask Answer'; states figure rose from 20-40% about ten years earlier
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% purchase decisions made before company contact. Source: Marcus Sheridan (They Ask, You Answer) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-decision-before-contact-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-decision-before-contact-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase decisions made before company contact for consumers<br><small>Source: Marcus Sheridan (They Ask, You Answer) (2025) · <a href="https://lighthousedata.io/data/purchase-decision-before-contact-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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