B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- publishers experiencing yoy ad opportunity decline for online publishers (2025)
69% of publishers experienced year-over-year declines in ad opportunities according to an Index Exchange analysis of 1,200 publishers.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Index Exchange
Primary
Tier B
https://milleroperations.com/what-is-ai-visibility/ ↗
Source Article
- Ascent Framework
- |
- AI Visibility
What Is AI Visibility and Why Does It Matter?
The Short Version: AI visibility is your business’s ability to be discovered, understood, and recommended by AI-powered search engines like Google AI Mode, ChatGPT, Claude, Copilot, and Perplexity. Unlike traditiona…
Original Research
Index Exchange
· Original study ↗
Methodology
Index Exchange analysis of 1,200 publishers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online publishers: 69% publishers experiencing yoy ad opportunity decline. Source: Index Exchange (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publishers-ad-opportunity-decline-69
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<blockquote cite="https://lighthousedata.io/data/publishers-ad-opportunity-decline-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- publishers experiencing yoy ad opportunity decline for online publishers<br><small>Source: Index Exchange (2025) · <a href="https://lighthousedata.io/data/publishers-ad-opportunity-decline-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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