B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.2%
64.2% -- publisher direct viewability for publisher direct ad market (H1 2017)
Publisher direct ad viewability stood at 64.2% in H1 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64.2%
Unit
Percentage
Data Vintage
H1 2017
Entity
Sample Size
290,000,000,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Integral Ad Science
Primary
Tier A
https://integralads.com/insider/uk-programmatic-hot-heels-publisher-direct/ ↗
Source Article
UK Programmatic is hot on the heels of publisher direct
Our H1 2017 Media Quality Report helps you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data, across nearly 300 billion global impressions, from advertisin…
Original Research
Integral Ad Science
· Original study ↗
Methodology
Sample size: nearly 300 billion global impressions.
Methodology documented
Segmentation
IndustryMedia
RegionUK
Channelpaid_ads
Cite this stat
Plain Text
publisher direct ad market: 64.2% publisher direct viewability. Source: Integral Ad Science (H1 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publisher-direct-viewability-h1-2017
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<blockquote cite="https://lighthousedata.io/data/publisher-direct-viewability-h1-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.2%</strong> -- publisher direct viewability for publisher direct ad market<br><small>Source: Integral Ad Science (H1 2017) · <a href="https://lighthousedata.io/data/publisher-direct-viewability-h1-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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