B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- public trust in advertising for UK advertising (2018)
Public trust in advertising was 25% in 2018 according to Credos.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Credos
Primary
Tier B
https://bizibl.com/marketing/article/smart-ways-meet-customer-acquisition-challenge ↗
Source Article
Smart Ways to Meet the Customer Acquisition Challenge
Original Research
Credos
· Original study ↗
Methodology
Ad industry thinktank Credos
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK advertising: 25% public trust in advertising. Source: Credos (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/public-trust-advertising-2018
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<blockquote cite="https://lighthousedata.io/data/public-trust-advertising-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- public trust in advertising for UK advertising<br><small>Source: Credos (2018) · <a href="https://lighthousedata.io/data/public-trust-advertising-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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