B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- talkability rate for UK pub goers (2025)
67% of pub goers are more likely to talk about products they see in out-of-home advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alight Media
Primary
Tier B
https://www.tangoo.com/events/02-07-2025 ↗
Source Article
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Original Research
Alight Media
· Original study ↗
Methodology
Alight Media research on talkability within pubs, cited during webinar
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK pub goers: 67% talkability rate. Source: Alight Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pub-goers-talk-about-ooh-products-67
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<blockquote cite="https://lighthousedata.io/data/pub-goers-talk-about-ooh-products-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- talkability rate for UK pub goers<br><small>Source: Alight Media (2025) · <a href="https://lighthousedata.io/data/pub-goers-talk-about-ooh-products-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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