B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- consumers needing trust before purchase for consumers (2026)
81% of customers need to trust a brand before they buy from them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PTPA
Primary
Tier C
https://www.beechwebservices.co.uk/websites/how-to-create-a-values-led-website/ ↗
Source Article
How to build a values
Original Research
PTPA
· Original study ↗
Methodology
Cited by blog as research from PTPA; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Cite this stat
Plain Text
consumers: 81% consumers needing trust before purchase. Source: PTPA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ptpa-trust-before-purchase-81
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ptpa-trust-before-purchase-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers needing trust before purchase for consumers<br><small>Source: PTPA (2026) · <a href="https://lighthousedata.io/data/ptpa-trust-before-purchase-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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