B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

55%

55% -- local search visibility share for Google local search results (positions 1-21) (2025)

2025  · n=3,000  · Savvy Partner (citing unnamed study)

Proximity accounted for 55% of visibility for positions 1–21 in Google local search results.

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Attribution: Savvy Partner (citing unnamed study) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Google local search results (positions 1-21)
Sample Size
3,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savvy Partner (citing unnamed study) Primary Tier B
https://savvypartner.com/how-google-review-signals-are-gaining-influence-in-local-seo-rankings/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Google Review Signals: How Reviews Drive Local SEO Rankings in 2025
Local SEO has always been about one key factor: proximity. Businesses closest to a searcher’s location typically have a higher chance of appearing in Google’s local search results. But recent data from an analysis of over 3,000 Google Business Profiles suggests a major shift: while proximity still d…
Original Research
Savvy Partner (citing unnamed study) · Original study ↗

Analysis of over 3,000 Google Business Profiles

Methodology documented
Industrymarketing
Plain Text
Google local search results (positions 1-21): 55% local search visibility share. Source: Savvy Partner (citing unnamed study) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/proximity-local-visibility-55pct
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<blockquote cite="https://lighthousedata.io/data/proximity-local-visibility-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- local search visibility share for Google local search results (positions 1-21)<br><small>Source: Savvy Partner (citing unnamed study) (2025) · <a href="https://lighthousedata.io/data/proximity-local-visibility-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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