B Evidence Grade B Graded not independently verified Safe to Cite Current

64%

64% -- share prioritizing protein more than past for American sports fans (2026)

Name: Share Prioritizing Protein More Than Past Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026 · Talker Research

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Attribution: Talker Research View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2026

Entity

American sports fans

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Talker Research Primary Tier B

https://www.fastcompany.com/91617698/tailgating-is-losing-ground-to-a-new-game-day-tradition ↗

Confidence: 59/100 Vintage: 2026 Channel: Rss Editor

Source Article

Tailgating is losing ground to a new game-day tradition

Any American sports fan knows that watching a game is a day-long affair, with celebrations starting hours before kickoff. Yet despite being a staple of the sport experience, America’s beloved social tradition—tailgating—might be starting to look different. According to a recent study by Talker Re…

Original Research

Talker Research · Original study ↗

Methodology

Talker Research survey commissioned by Hormel Foods

Methodology documented

Segmentation

Industrysports_fitness RegionUS

Cite this stat

Plain Text

American sports fans: 64% share prioritizing protein more than past. Source: Talker Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/protein-prioritization-64pct

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<blockquote cite="https://lighthousedata.io/data/protein-prioritization-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share prioritizing protein more than past for American sports fans<br><small>Source: Talker Research (2026) · <a href="https://lighthousedata.io/data/protein-prioritization-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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