B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.27%
3.27% -- journalist response rate for media pitches (2025)
Journalists respond to roughly 3.27% of the media pitches they receive.
- Data represents an average across analyzed pitches in Propel PRM software
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.27%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propelmypr
Primary
Tier A
https://www.propelmypr.com/blog/real-time-journalist-response-rates-contintinued-propel-prm-data-ana… ↗
Source Article
Data Analysis of Three PR Agencies Scoring Impressive Media Coverage
Data Analysis of Three PR Agencies Scoring Impressive Media Coverage
In case you didn’t get a chance to tune in to our blog last week, here’s a recap before we dive into our part-two research insights below… We pulled data from our public relations management (PRM) software that allowed us to analyz…
Original Research
Propelmypr
· Original study ↗
Methodology
Data pulled from public relations management (PRM) software analyzing over 700,000 media pitches.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media pitches: 3.27% journalist response rate. Source: Propelmypr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propelmypr_journalist_response_rate
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<blockquote cite="https://lighthousedata.io/data/propelmypr_journalist_response_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.27%</strong> -- journalist response rate for media pitches<br><small>Source: Propelmypr (2025) · <a href="https://lighthousedata.io/data/propelmypr_journalist_response_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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