B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- promotional product retention rate for consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
swageazy.com
Primary
Tier C
https://swageazy.com/blog/using-swag-in-a-marketing-strategy ↗
Source Article
Using Swag in Marketing Strategy: Boost Your Brand Visibilityy
Swag can range from branded pens and tote bags to t-shirts and phone cases. They're the little (or not so little) gifts that companies give to their customers, clients, and employees to help spread the word about their brand.
But why is swag such an important tool in a marketer's arsenal?
Well, it's…
Original Research
swageazy.com
· Original study ↗
Methodology
Article states 60% of people keep promotional products for up to two years (retention window: up to 2 years). Original study not cited; publication date not stated, year estimated.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 60% | |
| 2025 | 81% | +35.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% promotional product retention rate. Source: swageazy.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotional-product-retention-two-years
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<blockquote cite="https://lighthousedata.io/data/promotional-product-retention-two-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- promotional product retention rate for consumers<br><small>Source: swageazy.com (2024) · <a href="https://lighthousedata.io/data/promotional-product-retention-two-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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