B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
83%
83% -- consumers more likely to do business with advertiser after promotional product for US consumers (promotional products recipients) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASI (Advertising Specialty Institute)
Primary
Tier C
https://swageazy.com/blog/how-to-customize-swag ↗
Source Article
How to Customize Swag for Your Brand
Brand visibility is a key factor in making one’s presence felt in the market, especially when you;re a startup.
Customized swag—personalized merchandise branded with your company's logo or message—has become an effective strategy to enhance brand visibility and create a lasting impression in the min…
Original Research
ASI (Advertising Specialty Institute)
· Original study ↗
Methodology
Survey by ASI (Advertising Specialty Institute), cited by swageazy.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (promotional products recipients): 83% consumers more likely to do business with advertiser after promotional product. Source: ASI (Advertising Specialty Institute) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-products-business-likelihood-asi
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<blockquote cite="https://lighthousedata.io/data/promo-products-business-likelihood-asi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers more likely to do business with advertiser after promotional product for US consumers (promotional products recipients)<br><small>Source: ASI (Advertising Specialty Institute) (2025) · <a href="https://lighthousedata.io/data/promo-products-business-likelihood-asi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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