B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- brand interest increase rate for promotional products advertising (2026)
Using a promotional product as the sole advertising medium achieved up to a 69% impact in increasing brand interest.
- Stated as an upper bound ('up to 69%')
- Applies when promotional products are used as the sole advertising medium
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promotional Products Association International
Primary
Tier C
http://www.showyourlogo.com/ ↗
Source Article
Promotional products and custom shirts from Show Your Logo. Print logo products and custom t
Original Research
Promotional Products Association International
· Original study ↗
Methodology
Cited from PPAI research by promotional products vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional products advertising: 69% brand interest increase rate. Source: Promotional Products Association International (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-products-brand-interest-69
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<blockquote cite="https://lighthousedata.io/data/promo-products-brand-interest-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- brand interest increase rate for promotional products advertising<br><small>Source: Promotional Products Association International (2026) · <a href="https://lighthousedata.io/data/promo-products-brand-interest-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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