B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8
8 -- promotional product staying power for promotional products (2026)
The average time a person keeps a promotional item is 8 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8
Unit
Duration Months
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association
Primary
Tier C
https://www.allegramarketingprint.com/locations/harrisburg-pa/services/promo ↗
Source Article
Promotional Marketing Product | Harrisburg, PA
Original Research
Data & Marketing Association
· Original study ↗
Methodology
Cited by Allegra Marketing Print, attributed to the Data & Marketing Association; page provides no methodology details.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional products: 8 promotional product staying power. Source: Data & Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-product-staying-power-8-months
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<blockquote cite="https://lighthousedata.io/data/promo-product-staying-power-8-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- promotional product staying power for promotional products<br><small>Source: Data & Marketing Association (2026) · <a href="https://lighthousedata.io/data/promo-product-staying-power-8-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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