B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.4%
4.4% -- ad revenue growth rate for programmatic advertising market (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Madison & Wall
Primary
Tier A
https://www.thedigitalvoice.co.uk/in-graphic-detail-what-to-expect-in-media-in-2026 ↗
Source Article
In Graphic Detail: What to expect in media in 2026
In Graphic Detail: What to expect in media in 2026
Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026.
Ammunition for next year’s best laid plans can be found in a tranche of recent forecasts from WPP, …
Original Research
Madison & Wall
· Original study ↗
Methodology
Madison & Wall's December update to its Q4 forecast
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
programmatic advertising market: 4.4% ad revenue growth rate. Source: Madison & Wall (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-spend-growth-2026
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<blockquote cite="https://lighthousedata.io/data/programmatic-spend-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- ad revenue growth rate for programmatic advertising market<br><small>Source: Madison & Wall (2026) · <a href="https://lighthousedata.io/data/programmatic-spend-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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