B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- programmatic share of tv ad transactions for US TV advertising market (2025)
In 2025, programmatic transactions accounted for roughly 33% of the roughly $90 billion U.S. TV ad spend across linear and CTV.
- programmatic transactions accounted for roughly one-third (33%)
- connected TV represented the majority
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIMM
Primary
Tier B
https://www.ottx.org/2026/04/03/newsletter-april-3rd-2026/ ↗
Source Article
Newsletter – April 3rd, 2026
Everyone in media tech is now calling themselves an AI company. The label is everywhere, but it is increasingly meaningless. Instead of clarifying what a product does, it often obscures it, forcing buyers to work harder to understand basic value.
Why Your Company Is Not an AI Company
Everyone in med…
Original Research
CIMM
· Original study ↗
Methodology
Cited at CIMM East panel; connected TV represented the majority of programmatic transactions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV advertising market: 33% programmatic share of tv ad transactions. Source: CIMM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-share-us-tv-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-share-us-tv-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- programmatic share of tv ad transactions for US TV advertising market<br><small>Source: CIMM (2025) · <a href="https://lighthousedata.io/data/programmatic-share-us-tv-ads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.