B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- programmatic share of ad budgets for US digital advertising (2023)
Programmatic advertising represents over 50% of US ad budgets.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
boa
Primary
Tier B
https://weareboa.com/thoughts/understanding-scope-3-emissions-digital-advertising/ ↗
Source Article
Why Sustainable Brands Need to Care About Scope 3 Emissions — boa
Why Sustainable Brands Need to Care About Scope 3 Emissions
by Avril Tomlin-Hood
You wouldn’t think that an industry built entirely around being paperless would be a major contributor to global emissions. After all, one hears the word “emissions” and thinks of oil companies, fast fashion, or Jeff Be…
Original Research
boa
· Original study ↗
Methodology
Cited estimate in boa article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital advertising: 50% programmatic share of ad budgets. Source: boa (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-share-us-ad-budgets-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-share-us-ad-budgets-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- programmatic share of ad budgets for US digital advertising<br><small>Source: boa (2023) · <a href="https://lighthousedata.io/data/programmatic-share-us-ad-budgets-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.