B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- revenue uplift for global publishers with high programmatic inventory signal coverage (2023)
Globally, publishers with high programmatic inventory signal coverage experience an average 25% revenue uplift compared to inventory with low programmatic inventory signal coverage.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Google
Primary
Tier A
https://blog.google/products/admanager/earn-more-from-your-video-streams-through-automation/?utm_sou… ↗
Source Article
Earn more from your video streams through automation
Earn more from your video streams through automation
What if managing your video streaming business didn’t have to be so complex? What if your team didn’t have to dig through data across devices, apps, live streams and video on-demand to find insights?
We’ve built new solutions in Ad Manager to simp…
Original Research
Google
· Original study ↗
Methodology
Insights based on performance metrics from Ad Manager.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global publishers with high programmatic inventory signal coverage: 25% revenue uplift. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-inventory-revenue-uplift
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<blockquote cite="https://lighthousedata.io/data/programmatic-inventory-revenue-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- revenue uplift for global publishers with high programmatic inventory signal coverage<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/programmatic-inventory-revenue-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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