B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of digital ads purchased programmatically for global digital advertising (2025)
Experts predict that around 90% of digital ads globally will be purchased programmatically by 2025.
- forecast/prediction
- approximate figure (around 90%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xapads
Primary
Tier C
https://aiboost.co.uk/ai‑driven-programmatic-advertising-unlocking-efficiency-and-precision-… ↗
Source Article
AI‑Driven Programmatic Advertising: Unlocking Efficiency
Original Research
Xapads
· Original study ↗
Methodology
Expert forecast cited from blog.xapads.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: 90% share of digital ads purchased programmatically. Source: Xapads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-digital-ads-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-digital-ads-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of digital ads purchased programmatically for global digital advertising<br><small>Source: Xapads (2025) · <a href="https://lighthousedata.io/data/programmatic-digital-ads-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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