B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87.4%
87.4% -- share of executives agreeing programmatic ctv advertising will be important revenue source for European network service provider executives (2021)
87.4% of European network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or CPE will be an important revenue source.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87.4%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
103
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hoppr
Primary
Tier B
https://amzeal.com/doc/2021-shaping-up-to-be-the-year-of-programmatic-amzeal-10413231 ↗
Source Article
Amzeal News - 2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe
Original Research
Hoppr
· Original study ↗
Methodology
BTR-100 survey of senior executives with European communications service providers, commissioned by Hoppr
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European network service provider executives: 87.4% share of executives agreeing programmatic ctv advertising will be important revenue source. Source: Hoppr (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-ctv-revenue-importance-europe-2021
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<blockquote cite="https://lighthousedata.io/data/programmatic-ctv-revenue-importance-europe-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87.4%</strong> -- share of executives agreeing programmatic ctv advertising will be important revenue source for European network service provider executives<br><small>Source: Hoppr (2021) · <a href="https://lighthousedata.io/data/programmatic-ctv-revenue-importance-europe-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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