B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- organic search traffic share for professional services firm websites (2018)
Most professional services firms' websites should attract 50% to 70% of their traffic from search.
- Based on the agency's work/experience benchmark rather than a formal statistical study
- Represents a target/expectation ('should attract') rather than an observed descriptive average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rattleback
Primary
Tier C
https://www.rattleback.com/insights/articles/pros-cons-linkedin-marketing-strategies/ ↗
Source Article
Should You Publish Thought Leadership on LinkedIn or Your Website?
Original Research
Rattleback
· Original study ↗
Methodology
Agency experience benchmark; range 50-70%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professional services firm websites: 50% organic search traffic share. Source: Rattleback (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/professional-services-firms-search-traffic-benchmark
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<blockquote cite="https://lighthousedata.io/data/professional-services-firms-search-traffic-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- organic search traffic share for professional services firm websites<br><small>Source: Rattleback (2018) · <a href="https://lighthousedata.io/data/professional-services-firms-search-traffic-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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