B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- buyer importance of visible expertise for professional services buyers (2025)
91% of professional services buyers cite visible expertise as important in firm selection.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hinge Marketing
Primary
Tier C
https://www.scribendi.net/blog/industry-insights/construction-thought-leadership-not-blogging/ ↗
Source Article
Why Construction Documentation Creates Referrals, Not Generic Blogging - Scribendi Digital Marketing
What You'll Learn
- Why generic construction blogs never worked and how AI search is different
- How documented expertise creates recommendation pathways
- What architects need to see to recommend you
- Why AI distinguishes between marketing claims and demonstrated process
- How construction decisio…
Original Research
Hinge Marketing
· Original study ↗
Methodology
Hinge Marketing research on professional services, as cited by Scribendi Digital Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professional services buyers: 91% buyer importance of visible expertise. Source: Hinge Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/professional-services-buyers-visible-expertise
HTML Embed
<blockquote cite="https://lighthousedata.io/data/professional-services-buyers-visible-expertise" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- buyer importance of visible expertise for professional services buyers<br><small>Source: Hinge Marketing (2025) · <a href="https://lighthousedata.io/data/professional-services-buyers-visible-expertise" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.