B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- ad recall increase percentage for Ads within professionally-made video content vs. non-professional content (2023)
High quality, professionally-made video content drives 60% higher ad recall than non-professional content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/context-effects ↗
Source Article
Context Effects
In Brief
Planners have long known that the context of advertising exposure plays a key role in effective communications. As the world of video advertising has fragmented across screens and platforms, the variation in the context of video advertising has broadened dramatically. With this as the backd…
Original Research
Thinkbox
· Original study ↗
Methodology
SEM modelling of 5,000+ viewing occasions from viewing diary survey of 2,000 UK consumers aged 18-75
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ads within professionally-made video content vs. non-professional content: 60% ad recall increase percentage. Source: Thinkbox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/professional-content-ad-recall-60-pct
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<blockquote cite="https://lighthousedata.io/data/professional-content-ad-recall-60-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ad recall increase percentage for Ads within professionally-made video content vs. non-professional content<br><small>Source: Thinkbox (2023) · <a href="https://lighthousedata.io/data/professional-content-ad-recall-60-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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