C
Evidence Grade C
Use with Hedging
Aging
93%
93% — product reviews influence on purchase for Online Shoppers (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
32
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (3)
PowerReviews
Primary
Tier A
https://www.powerreviews.com/insights/power-of-reviews-2024/ ↗
Also cited by
2026-05-03
2026-05-03
Original Research
PowerReviews
· Original study ↗
Methodology
PowerReviews Power of Reviews study 2024. Share of consumers who say online reviews influence their purchase decisions.
Study: Unknown
Segmentation
Industryretail_ecommerce
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Online Shoppers: 93% product reviews influence on purchase. Source: PowerReviews (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/product-reviews-influence-on-purchase-online-shoppers-2024
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<blockquote cite="https://lighthousedata.io/data/product-reviews-influence-on-purchase-online-shoppers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> — product reviews influence on purchase for Online Shoppers<br><small>Source: PowerReviews (2024) · <a href="https://lighthousedata.io/data/product-reviews-influence-on-purchase-online-shoppers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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