B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of product judgments based on color for consumers (2026)
Around 90% of product judgments are based on color alone.
- The text specifies 'around 90%'
- Source cites an article by shoutem.com rather than original empirical research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applify.co
Primary
Tier C
https://www.applify.co/blog/how-to-improve-user-app-experience ↗
Source Article
How to Improve User App Experience?
Original Research
applify.co
· Original study ↗
Methodology
Cited via shoutem.com article; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 90% share of product judgments based on color. Source: applify.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-judgments-based-on-color-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-judgments-based-on-color-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of product judgments based on color for consumers<br><small>Source: applify.co (2026) · <a href="https://lighthousedata.io/data/product-judgments-based-on-color-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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