B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of consumers judging product by color for consumers (2025)
60% of people judge a product based on its color alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designerly.com
Primary
Tier C
https://designerly.com/brand-voice-guidelines/ ↗
Source Article
How Small Businesses Can Build Effective Brand Voice Guidelines - Designerly
Creating a clear brand voice empowers small and medium-sized business (SMB) teams to communicate consistently and distinctively. Whether posting on social media, writing product descriptions, or responding to customer inquiries, brand voice is critical in shaping how audiences perceive a business.
H…
Original Research
designerly.com
· Original study ↗
Methodology
Cited statistic in blog article; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% share of consumers judging product by color. Source: designerly.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-judgment-by-color
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<blockquote cite="https://lighthousedata.io/data/product-judgment-by-color" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of consumers judging product by color for consumers<br><small>Source: designerly.com (2025) · <a href="https://lighthousedata.io/data/product-judgment-by-color" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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