B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- sponsorship undermanagement perception rate for Procurement leads (2025)
81% of procurement leads see sponsorship as under-managed compared to other marketing spend.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lumency/WFA
Primary
Tier A
https://lumency.co/2025/09/25/the-sponsorship-rights-fee-cycle/ ↗
Source Article
The Sponsorship Rights Fee Cycle
Unlike most marketing spend, sponsorship is inelastic. There’s often only one asset, one renewal window, and potentially multiple category competitors vying for the same rights. That scarcity drives behaviour. When markets heat up, fees escalate beyond inflationary pressure or incremental value, cre…
Original Research
Lumency/WFA
· Original study ↗
Methodology
Global Lumency/WFA study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelevents
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Plain Text
Procurement leads: 81% sponsorship undermanagement perception rate. Source: Lumency/WFA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/procurement-sponsorship-undermanaged-81
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<blockquote cite="https://lighthousedata.io/data/procurement-sponsorship-undermanaged-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- sponsorship undermanagement perception rate for Procurement leads<br><small>Source: Lumency/WFA (2025) · <a href="https://lighthousedata.io/data/procurement-sponsorship-undermanaged-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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