B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- customers believing proactive service shows company cares for customers (2025)
69% of customers believe proactive service demonstrates that a company cares about their business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier C
https://applaunchpartners.com/retention-strategies-the-key-to-marketing-growth/ ↗
Source Article
Retention Strategies for Marketing Growth & Profitability
Original Research
Zendesk
· Original study ↗
Methodology
Cited from a 2025 Zendesk report; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 69% customers believing proactive service shows company cares. Source: Zendesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/proactive-service-shows-care-69-percent
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<blockquote cite="https://lighthousedata.io/data/proactive-service-shows-care-69-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- customers believing proactive service shows company cares for customers<br><small>Source: Zendesk (2025) · <a href="https://lighthousedata.io/data/proactive-service-shows-care-69-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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